Sayonara Sony

It’s now official, I have resigned from Sony Computer Entertainment America.

I was planning on posting this a bit later but since I was politely escorted out of the building by HR/security, I have more free time to let you know of my decision. Before you ask: No, my decision isn’t directly related to the recent PSN/Sony security breach events and no, I don’t have your credit card number. More seriously, my decision boils down to something much simpler & concrete: drive and passion.

The concept of drive is very well explained in this talk by Dan Pink and illustrated by RSA:

As explained, it is proven that when doing cognitive tasks, there are 3 factors that lead to better performance & personal satisfaction:

  • Autonomy: engagement vs compliance
  • Mastery: get better at stuff
  • Purpose: be disruptive but make the world a better place


The challenge is that when you work for a big corporation, you rarely see these factors applied. The amount of red tape, management overhead, lack of recognition and accountability result in a low drive by most employees. I think it was the first time in my entire career that I was told by a manager to care less about the quality and end result of our products.

The second important concept that I think is critical when looking at your career is passion. This topic is very well covered in Chad Fowler‘s book: The Passionate Programmer.

Here is a quote from Chad’s book:

Fulfillment and happiness don’t (often) come by chance. They require thought, intention, action, and a willingness to change course when you’ve made mistakes. [...] It might be a technology or business domain that gets you excited. Or, on the other hand, it might be a specific technology or business domain that drags you down. Or a type of organization. Maybe you’re meant for small teams or big teams. Or rigid processes. Or agile processes. Whatever the mix, take some time to find yours. You can fake it for a while, but a lack of passion will catch up with you and your work.


It’s hard to summarize Chad’s book into just a few sentences, but what I got from his book is that if, for whatever reason, you lose your passion for your job, you should move on to another place where you can be passionate and excel. In my case, I’m still very much passionate about video game development but I find my passion seriously affected by an unhealthy work environment, bad communication and a lack of desire to change things in concrete ways. As the saying goes, “People don’t leave jobs…”


What’s next for me?

If you are in the software industry you know that everybody is hiring and that there is a real shortage of talent out there. You probably also receive half a dozen emails per week from recruiters offering you “the best job ever” with an obscene salary. Well, I receive them too. But in this market, you and I can allow ourselves to be picky and to choose the right job for ourselves. By choosing the right job, we are going to be more passionate, more driven, more efficient and bring a lot more value to our employers, who, in return, will hopefully do everything they can to make sure we grow within the company with a strong desire to do even better. As I was considering what I would want to do if I were to leave Sony, I came up with a few ideas about a job:

  • I don’t want to live to work, but rather, work to live. (kind of an European cliché sentence)
  • It’s not about the job title.
  • It’s not about the pay check.
  • It’s not about how glamourous an industry  is.
  • What matters is :
    • the company culture.
    • the passion coming from the leaders.
    • the company’s ambitions.
    • how the company rewards and respects its employees.
    • the autonomy/trust given to the employees.
    • the purpose of the company and its potential to disrupt a market/change the world.
    • personal growth within the company.


Writing this list helped me realize that I was definitely not in the right place and helped me create a list of criteria to define what kind of job I should be doing instead. As I was thinking about all that, I was reminded of this quote:

“One should not pursue goals that are easily achieved. One must develop an instinct for what one can just barely achieve through one’s greatest efforts.” —Albert Einstein

This is probably a personality trait, but I like/need to be at the edge of my confort zone. I need to learn new things, experience new challenges. I need to try to solve unsolved problems. So part of me needs a company with a rich culture, a great a vision and leadership, but another part also needs to be allowed to think creatively, to push the existing boundaries, to challenge myself and to try to achieve things through my greatest efforts.

The challenge is that over the last 5-7 years I have become a Ruby specialist. I have learned to understand and master the language, learning its pros/cons and what goes on “under the hood”. I have built small and huge solutions for various domain spaces on top of Ruby. I have shared my knowledge giving talks, books, blog posts. I have also spent a lot of time expanding my own computer science knowledge, looking into other programming languages, frameworks, designs. My job at Sony was interesting due to the fact that Ruby is used in a quite singular way with very specific problems and a lot of C/C++ interaction. So while it is true that I am a Ruby specialist, I don’t like that label. I don’t like it because it’s very limiting. My goal is to solve problems and quite often Ruby is a great tool for that, but for some problems, it is not. So I need a job where my expertise is helpful but would not limit my desire to learn new approaches, languages and skills.

And this is why I will soon start working as a Code Alchemist in the LivingSocial R&D’s lab.

That might be a shocker at first glance. Going from working on video games to working for a daily-deal startup? It doesn’t seem like a very smart career move. To be honest, that was my first reaction. But LivingSocial’s VP of engineering is Chad Fowler (the author of The Passionate Programmer, mentioned earlier) and its VP of R&D is Rich Kilmer, InfoEther’s cofounder and recognized mad-scientist-coder. I’ve known Chad and Rich for many years, meeting at tech conferences that they organized or were invited to give talks to, and even getting to hack on some projects with Rich. So when they approached me to join them at LivingSocial, I wanted to know more about their own motivations, why I would be a good fit and how the company/job would rate against my list of criteria. We had long and honest discussions and the result is that I am excited to soon be working with one of the best teams I know of. More concretely, I will be working with Rich, Bruce and Michael in helping LivingSocial revolutionize the local market. LivingSocial is a fast growing and successful company with a strong focus on creating a great experience for both customers and merchants. The company’s vision is well defined and the desire to change the world the way we know it is palpable. Most of the founders have a technical background, they value good engineering practices and have created a nice, positive company culture. Chad has some really awesome, passionate and talented engineers on his team (too many to mention), for whom I have a lot of respect and with whom I look forward to working with.  I also value the fact that LivingSocial trusts and values me enough to let me work remotely. This is very important for me because it shows that my new employer really wants to work with me, trusts me but also is willing to embrace the challenges of having a remote team if that’s what’s needed to create the “right team”. After looking more deeply at what I need and what LivingSocial is, I believe that I can assist LivingSocial in making a very positive change to the way small businesses around the world are run. And I am looking forward to this.


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  1. #1 by Ken - June 10th, 2011 at 09:40

    Matt, it’ll be a big loss for us and I regret we didn’t have more opportunities to collaborate. However, I’m that you have found something that will inspire and motivate you. Let’s def keep in touch!

    • #2 by Matt Aimonetti - June 10th, 2011 at 09:42

      Thanks Ken, I’ll make sure to keep in touch.

  2. #3 by Stephen Waits - June 10th, 2011 at 09:49

    :( Huge loss for SCEA. Go out and kick some ass in the world!

  3. #4 by Fabien Penso - June 10th, 2011 at 09:51

    Congrats, j’ai fait pareil semaine dernière sans être escorté par contre, mais même si je proposais de rester quelques semaines de plus on m’a proposé de partir de suite.

    Par contre j’ai pas encore décidé où je vais après.

  4. #5 by Jeff Casimir - June 10th, 2011 at 10:18

    The LivingSocial team is just getting absurd. I can’t wait to see what you come up with!

  5. #6 by Brian Cardarella - June 10th, 2011 at 12:35

    Congrats Matt! Living Social is pretty much the east-coast Github in terms of Ruby community acquisition so looks like you’ll be in great company. :)

  6. #7 by anon - June 10th, 2011 at 12:45

    I work for Sony too and I’m looking for a way out, but I feel trapped. This post has inspired me to look elsewhere

    • #8 by Matt Aimonetti - June 10th, 2011 at 15:46

      Sorry to hear that, make sure to look within Sony before leaving. There are some great teams and some cool projects.

  7. #9 by polly - June 10th, 2011 at 12:55

    Thankyou. Just – thankyou, for posting this, it is good to hear all this stuff expressed so well, and it has totally reaffirmed my own recent decisions. Best of luck in your new role ***applauds***

  8. #11 by mark - June 10th, 2011 at 15:35

    best of luck and enjoy!

    you will be missed.


    • #12 by Matt Aimonetti - June 10th, 2011 at 15:39

      Thanks Mark, one thing for sure, it’s always hard to leave people behind when you leave a company. But the good news is that I’ll still be around!

    • #13 by mark - June 10th, 2011 at 15:50

      btw: bravo on the dan pink talk and your quotes!!! inspiring to say the least!

  9. #14 by Renae - June 10th, 2011 at 15:39

    Matt, what an inspirational post. I think the best piece of advice you touched on was – if you’ve lost your passion, go somewhere else. It’s too easy for people to tread in apathy and unhappiness. Change is so feared but in reality, change is often the most liberating and fulfilling experience, especially when done for the right reasons. It sounds like you’re going to have a great time at LS, and I wish you plenty of passion, engagement and fulfillment in your new (very awesome-sounding) role!

    • #15 by Matt Aimonetti - June 10th, 2011 at 15:42

      Thanks Renae for your kind words. You are right that change is too often feared. But even for someone like me, it wasn’t an easy decision because it requires that you admit you made a mistake and that you need to move on.

  10. #16 by Nathan Youngman - June 10th, 2011 at 18:09

    Hey Matt. Sounds like a great change and a wonderful opportunity. Thanks for your post… really enjoyed the animated video too.

  11. #17 by Thomas - June 11th, 2011 at 00:15

    Sounds like a good move!
    Good luck to you, although with your skills, I guess you’ll have a hard time trying to be “the worst guy in the band”. ;)
    (best chapter in the book IMO)

    • #18 by Matt Aimonetti - June 11th, 2011 at 14:02

      One of the many reasons for choosing LivingSocial was indeed the amount of awesome people I can learn from.

  12. #19 by Guillaume - June 11th, 2011 at 00:18

    Donner le meilleur de soi même suppose bien évidemment un cadre épanouissant et un objectif motivant.
    Et tu n’es pas du genre a te gâcher.
    Tu tiens le bon bout, Matt !

  13. #21 by Jon - June 11th, 2011 at 03:57

    Great post, and it really resonates with me. Your notes on large companies and Sony feel reminiscent of a brief time I had at IBM. I have a feeling you’ll go on to great things at livingsocial; I’m staring at a bunch of their ads in a DC metro station right now! The passion for blowing a promising domain open and getting a well engineered system in place for it is a great opportunity. Best of luck!

    • #22 by Matt Aimonetti - June 11th, 2011 at 14:08

      Thanks, however don’t jump too quickly to conclusions regarding big companies (including Sony). While it’s much harder to create a great, healthy work environment in such places, some awesome managers are/were able to do so. Regarding LivingSocial, I really like the fact that they want to change the way local commerce is done, but they also want to do that in a positive way for the merchants. This is a value that unfortunately isn’t shared by the competition.

  14. #23 by Sid Brown - June 13th, 2011 at 08:00


    Come to Rackspace! :)

  15. #24 by Sven Kräuter - June 19th, 2011 at 02:54

    Hey Matt,

    following your tweets, I had the impression you were in a situation concerning your job that I know all too well.

    Daniel Pink’s book was quite an inspiration for me in that situation too.

    I guess big companies just have a bias towards motivation 2.0 / carrots & sticks. You’re right to advice to have a closer look before deciding for a change. There are always some little cells of autonomy, mastery & purpose. But these islands are hard to maintain.

    We’re in the same boat, entering “lifestyle business” land. Didn’t find a matching phrase now. How would you call it?

    Hope you keep us posted how you’re doing, I’m more than curious :-)



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